Facebook, Twitter, LinkedIn. These are the most commonly used social media platforms in business.The content you post to each of these social networks depends heavily on your audience. To successfully engage with your audience, you’ll have to really get to know and understand your target audience by creating detailed buyer personas.

a. There are best practices for the types of posts on each of these networks

The most effective posts on social media have a clear goal, whether that’s to drive traffic to your blog, encourage comments, get shared, or something else. For Facebook and Twitter, your posts should be roughly 30% promotional content that link back to your website or blog, and 70% value-added content that includes relevant information your target audience would find useful or interesting.

On Twitter, Facebook and LinkedIn, the best posts use brief but compelling language. They also avoid click-bait phrasing, such as “You will be shocked if you read this!” On all the social networks (especially Twitter), use hashtags — but cautiously. Finally, visual content will perform best on every social network, where it is a critical part of each post. Engage your audience with photos, graphics, animated GIFs, and videos.

 b. Here are 6 types of effective social media content: 

  • Infographics are incredibly engaging. Since humans process visual information faster than words, it only makes sense.
  • Interactive content. One of the most viral forms of interactive content is the quiz.
  • Content that evokes strong positive emotion. If you want truly valuable social media activity, focus on emotion. It doesn’t matter what industry you are in.
  • Content with images. If you keep up a steady output of image-rich content on social media platforms, you’ll be sure to increase your value.
  • List posts. Lists and “why” posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%.
  • Newsworthy content. In raw numbers, news articles get more social shares than any other type of article.

For more information, contact Karlien Theart at

This article is a general information sheet and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein.

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