In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they are a big part of your brand. It is important that each and every employee needs to understand the firm’s direction and vision and really believe and live the brand. A romantic statement, but if they are not passionate about your brand it will show in their work.
It is probably self-explanatory, however, internal marketing is about treating your staff as your customers and communicating clearly, selling the vision of the firm to them. You can take it as far as you want, but at the very least the firm’s strategic objectives and team strategies must be communicated and visible within the firm; this gives everyone direction – and something to be part of. Internal marketing offers the following benefits:
Now, who wouldn’t want to work for a firm with a culture like the above? And what does it really require? Openness, flexibility, and a desire to do things better for better results. It is a mindset.
For more information contact Ben vd Westhuyzen at firstname.lastname@example.org
This article is a general information sheet and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein.