“Why should I waste my time on Facebook? It doesn’t seem like a professional social network.”

New data released by Facebook and other researchers shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and interacts with other sites, the state of Facebook is mind-blowing. And important for business. Here are some average Facebook stats you should know:

  • More than 1 billion active users.
  • 55 minutes: Average time spent on Facebook per user.
  • 5 Billion Likes generated daily.
  • More than 15 Million Local Business Pages.

Your business should not only have a Facebook business page but should be engaging with your customers, take a look at some of the reasons why:

Business information
Your Facebook page is a place where you can publicise your business name, address and contact details, and briefly describe your products and services. You can also talk about your staff, history, or any other aspect of your business that is likely to attract other Facebook users and create interest in what you do.

Business visuals
Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.

Brand awareness
You can increase your business’s profile on Facebook by encouraging existing and potential customers to click the ‘Like’ button on your Facebook page. Once they like your page, your customers will receive your updates on their wall, where their friends will also see them. This helps to build awareness of your business, and to associate your friends with your brand.

Customer relationships
Your customers are using it and it provides you with an opportunity to connect with your customers and build a trusting relationship. Feature your charity work or highlight an employee of the month. This will make your business feel “human” and encourage a relationship with your customer.

Customer support
Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.

Traffic to your website
You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.

Consider these reasons why your business should be focused on Facebook as a part of your integrated marketing strategy and how Facebook marketing can help you reach your business goals.

For more information, contact Karlien Theart at

This article is a general information sheet and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein.

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