Why is Internal Marketing Important?

In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they are a big part of your brand. It is important that each and every employee needs to understand the firm’s direction and vision and really believe and live the brand. […]

Internal Marketing vs. External Marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals in ways that can be recognised even before a practitioner has built a track record of client development. Research have revealed that rainmakers tend to score higher and report […]

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in life, attitude is everything. Richard Bach once wrote, “Argue for your limitations and they’re yours.” He was making a profound observation about attitude. In other words, if you think […]

Engagement: A Rainmaker Characteristic

Engagement is a characteristic most commonly found in rainmakers, and is the most predictive of the success as a rainmaker. Engagement is a desire to be regularly engaged in an activity, usually work-related. These people can maintain a high level of activity for prolonged periods of time.They are uncomfortable when they do not have enough […]

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself. To determine if you have […]