Why is Brand Consistency so important?

Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same as the previous time? How about the time when you visited your favourite restaurant in another province and the service was just not the same as what you are used […]

What is the purpose of your Company Profile?

No matter if you are only starting a business or have been around the block a few times, having a company profile is of utmost importance. You can see your company profile as the Curriculum Vitae of your business. Just like a Curriculum Vitae gives a brief account of a person’s education, qualifications, and previous […]

Brochures Are Not Outdated Yet

The first thought that most probably comes to mind when somebody uses the word brochure is the cupboards full of boxes with thousands of brochures that you once printed in bulk. You still have not managed to hand everything out and by now the text has become irrelevant and the design outdated.The good news is […]

What is a Digital Campaign?

You now have all the boxes ticked. Your monthly newsletter is scheduled to go out on set intervals. You are creating your own unique content, posting regularly on various social media platforms and incorporating print media into your digital marketing mix. You might be wondering what there is possible still left to do? Let us […]

Tips For Improving Your Newsletter

How often do you receive emails and then immediately delete it without opening or reading it? It takes only a few seconds to scan an email and decide whether it is worth reading or not. Although newsletters might sound simple to use there are indeed a few tips for improving yours as an effective marketing […]

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This however does not rule out the fact that there are no offline marketing tools available to assist in strengthening the impact of your marketing success.True effective marketing strategies use […]