June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
May 22, 2017

Why is Brand Consistency so important?

  Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same […]
May 12, 2017

Grow your Business with Twitter

  Can Twitter actually help my business or is it a complete waste of my valuable time? What is Twitter? “Twitter is instant messaging made available […]
May 5, 2017

Why is Internal Marketing Important?

  In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they […]
April 18, 2017

The Importance of Top of Mind Awareness

  “Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand […]
April 13, 2017

Posting on Social Media

Facebook, Twitter, LinkedIn. These are the most commonly used social media platforms in business.The content you post to each of these social networks depends heavily on […]
April 6, 2017

Internal Marketing vs. External Marketing

  “Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a […]
March 16, 2017

What is the purpose of your Company Profile?

  No matter if you are only starting a business or have been around the block a few times, having a company profile is of utmost […]
March 9, 2017

LinkedIn Can Help Boost Your Business

LinkedIn is easily the premier social networking site for businesses and business professionals. While Facebook and Twitter may get the lion’s share of popular attention, they […]
March 6, 2017

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
August 2, 2017

What is Employee Engagement?

What makes one company or firm more successful than another? Better products, services, strategies, technologies or, perhaps, a better cost structure? Certainly, all of these contribute […]
July 14, 2017

Positioning is all about Perception

“Branding is all about perception” As with in the case of beauty, perception also ultimately lies in the eye of the beholder. It differs from person […]
July 14, 2017

How small businesses are getting LinkedIn wrong

The social network can be a great place to promote a start-up. Here’s how to do it right. The social network is an inevitable part of […]
June 23, 2017

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted […]
June 23, 2017

The Benefits Of Using Infographs

Did you know that 90% of information transmitted by your brain is visual and processed more effectively when it is accompanied by images? This means that […]
June 23, 2017

The Best Times to Post on Social Media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
May 22, 2017

Why is Brand Consistency so important?

  Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same […]