Why Video Content Receives 69% More Engagement and How You Can Capitalise on It

In today’s digital era, engagement is the currency of the online world. Brands are in a constant race to captivate their audiences, and one medium is leading the charge: video content. Studies have shown that video content receives a staggering 69% more engagement than any other content form. But why is this the case? And […]

The South African Digital Landscape: Why online perception management is important.

“The customers perception is your reality.” – Kate Zabriskie There is no denying that the world is transforming into a digital economy, making up more than 15% of the global GDP alone. Although digital transformation has been the buzzword since the 90’s and early 00’s, it has become the foundation of many businesses in recent […]

The Benefits Of Using Infographs

Did you know that 90% of information transmitted by your brain is visual and processed more effectively when it is accompanied by images? This means that when you use simple, image-based documentation to support your message, your audience can grasp the information you are communicating much better and faster. An infographic is basically information displayed […]

What is the purpose of your Company Profile?

No matter if you are only starting a business or have been around the block a few times, having a company profile is of utmost importance. You can see your company profile as the Curriculum Vitae of your business. Just like a Curriculum Vitae gives a brief account of a person’s education, qualifications, and previous […]

What is a Digital Campaign?

You now have all the boxes ticked. Your monthly newsletter is scheduled to go out on set intervals. You are creating your own unique content, posting regularly on various social media platforms and incorporating print media into your digital marketing mix. You might be wondering what there is possible still left to do? Let us […]

Linkedin: The Networking Tool Of The Digital Era

• LinkedIn is an online social network for business professionals. It’s different than other social networking sites like MySpace and Facebook, because it’s designed specifically for professional networking — finding a job, discovering sales leads, connecting with potential business partners — rather than simply making friends or sharing media like photos, videos and music.• Online […]

Tips For Improving Your Newsletter

How often do you receive emails and then immediately delete it without opening or reading it? It takes only a few seconds to scan an email and decide whether it is worth reading or not. Although newsletters might sound simple to use there are indeed a few tips for improving yours as an effective marketing […]

How Companies Succeed With Facebook

Any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities. When creating a Facebook business […]

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This however does not rule out the fact that there are no offline marketing tools available to assist in strengthening the impact of your marketing success.True effective marketing strategies use […]