Marketing isn’t just about being seen – it’s about being remembered. For professional service firms, the right insights turn everyday strategies into growth opportunities. Here we’ll share practical marketing insights that help firms cut through the noise and create lasting impact.
Most professional firms describe what they do in terms of services. They list their offerings, explain their processes and outline what is included. From their perspective, this makes sense. It is clear, structured and aligned to how they operate internally....
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Online visibility is often misunderstood in professional firms as it does not behave like a direct sales tool. There is rarely a clear moment where a client can say, “we chose you because of that one post, that one email,...
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In today’s digital era, engagement is the currency of the online world. Brands are in a constant race to captivate their audiences, and one medium is leading the charge: video content. Studies have shown that video content receives a staggering...
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Why you should rethink slashing your marketing budget during a recession It is understandable that professional service firms would want to cut or downgrade their marketing spend in difficult financial times. Most of the time these cuts are to protect...
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“The customers perception is your reality.” – Kate Zabriskie There is no denying that the world is transforming into a digital economy, making up more than 15% of the global GDP alone. Although digital transformation has been the buzzword since...
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Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you feel like it. Some times are better than others.That being said, there is plenty...
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“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks in the minds of your target audience. If anybody were to be asked to...
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“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is...
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By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about how the hashtag is ruining the English Language. Regardless of origin, or how you...
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Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential part of your social media life, predominantly if you are a business professional. Your...
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“Your brand is what other people say about you when you are not in the room.” It might be confusing to you when you read the phrase: Your logo is not your brand. Too often logo design is treated as...
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