Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]

Important drivers that increase employee engagement

A recent international study has shown that the following drivers have been identified as the most important that increases employee engagement – they are: Manager-employee relationship The manager-employee relationship is the most important driver of employee engagement; this relationship has been tied to employees’ satisfaction or dissatisfaction with their work or workplace and their subsequent […]

Difference between employee engagement and satisfaction

The term “employee engagement” has been around for some time. Executive coaches, consultants and HR managers have been telling us for years that employees must be more than satisfied. In addition to satisfaction, we’re told, we actually need to strive to make employees engaged. If you’re unsure of the distinction – that difference between satisfaction and […]

What is Employee Engagement?

What makes one company or firm more successful than another? Better products, services, strategies, technologies or, perhaps, a better cost structure? Certainly, all of these contribute to superior performance, but all of them can be copied over time. The one thing that creates sustainable competitive advantage – and therefore ROI, company value and long-term strength […]

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted by both employers and employees. Most of us have come across people who perform their jobs by doing as little as possible. They are the latecomers and early leavers. […]

Why is Internal Marketing Important?

In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they are a big part of your brand. It is important that each and every employee needs to understand the firm’s direction and vision and really believe and live the brand. […]

Internal Marketing vs. External Marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This however does not rule out the fact that there are no offline marketing tools available to assist in strengthening the impact of your marketing success.True effective marketing strategies use […]