Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals in ways that can be recognised even before a practitioner has built a track record of client development. Research have revealed that rainmakers tend to score higher and report […]

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in life, attitude is everything. Richard Bach once wrote, “Argue for your limitations and they’re yours.” He was making a profound observation about attitude. In other words, if you think […]

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This however does not rule out the fact that there are no offline marketing tools available to assist in strengthening the impact of your marketing success.True effective marketing strategies use […]

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself. To determine if you have […]