Why Video Content Receives 69% More Engagement and How You Can Capitalise on It

In today’s digital era, engagement is the currency of the online world. Brands are in a constant race to captivate their audiences, and one medium is leading the charge: video content. Studies have shown that video content receives a staggering 69% more engagement than any other content form. But why is this the case? And […]

The best times to post on social media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you feel like it. Some times are better than others.That being said, there is plenty of data out there on optimal times to post on Facebook, Twitter, and LinkedIn. Think […]

What’s the deal with the #Hashtag?

By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about how the hashtag is ruining the English Language. Regardless of origin, or how you may feel about hashtags, they will not be going away soon.The history of hashtagsFor decades, […]

Ten Twitter tips

Twitter is a remarkable social media platform for businesses. It is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there. If you are new to Twitter it can be more than a little confusing. Here are […]

Can recruiters find my employees on LinkedIn?

“How do I keep our competitors from stealing our employees? I know we need to focus on why they would want to leave, but is there some way I can keep others from seeing them on LinkedIn?” Unfortunately, the answer is no. LinkedIn is an excellent tool for professional visibility, networking, communicating and awareness for […]

The do’s and do nots of Facebook for Business

You might have decided that you would like to use Facebook to grow your customer base and your business. However, with all the information out there, wouldn’t it be nice to have a little pocket guide to show you how to use Facebook for your business? The following tips should help you: Do not: Leave […]

Why do I need to publish articles on LinkedIn?

While there is no shortage of ways to get content on the Internet, one of the most effective places to do so is on LinkedIn. Millions of users read through LinkedIn’s publishing platform Pulse consistently all day and are comfortable commenting, sharing and engaging with content because the nature of the LinkedIn platform encourages it. […]

The top 10 benefits of a Facebook Business Page

Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social marketing is very new, and companies must stay on top of how to use these tools to improve their positions in their industries. Here are 10 of the top […]

Why do you need a Company Page on LinkedIn?

Whether you have several employees who have personal LinkedIn profiles or you are a self-employed, owner-driven business, a LinkedIn company page serves a number of very different functions, compared with your personal profile. South Africa has the largest number of LinkedIn accounts on the continent, and also the highest penetration (sum of all accounts/population) at […]

Why your business should be using Facebook

“Why should I waste my time on Facebook? It doesn’t seem like a professional social network.” New data released by Facebook and other researchers shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and interacts with other sites, the state of Facebook is […]