Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential part of your social media life, predominantly if you are a business professional. Your LinkedIn profile represents you, to the professional world.• With more than 400 million members , […]

Things motivated staff do not do

In our research we have found that when individuals are fulfilled in their job they not only produce higher quality work and a greater output, but also generally earn higher incomes. And those most satisfied with their work are also 150 percent more likely to have a happier life overall. In our efforts over the […]

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement with the organisation measures how engaged employees are with the organisation as a whole, and by extension, how they feel about senior management. This factor has to do with […]

What is Employee Disengagement?

Actively disengaged employees are defined as employees who aren’t just unhappy at work; they are busy acting out their unhappiness. Every day, these workers undermine what their engaged co-workers accomplish. Employee disengagement is related to employee engagement, these phenomena are often studied as being connected to each other and disengagement is often discussed in the […]

Popular Internal Marketing Tools

Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a strong brand image internally. The rationale behind internal marketing is that any business or service firm can use its own employees to “sell” the benefits of its products or services, […]

Why is Brand Consistency so important?

Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same as the previous time? How about the time when you visited your favourite restaurant in another province and the service was just not the same as what you are used […]

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential part of your social media life, predominantly if you are a business professional. Your LinkedIn profile represents you, to the professional world.• With more than 400 million members , […]

Linkedin Secrets

Have you ever wondered what would the LinkedIn experts recommend? Take a look at these tips:Write an appealing summary Whatever you do, do not leave the summary blank or limit it to a few bland sentences. This is your chance to be creative and describe who you are and what you are passionate about. Make […]

Maximize Your Facebook Business Page

Facebook can help promote your business and attract new people to your site. But, you have the challenge of breaking through the noise in your followers’ newsfeeds. Learn how to make the most out of Facebook for your Business with these tips.Use a recognisable Profile Picture Usually, it’s best to just go with your company […]

Tips For Improving Your Newsletter

How often do you receive emails and then immediately delete it without opening or reading it? It takes only a few seconds to scan an email and decide whether it is worth reading or not. Although newsletters might sound simple to use there are indeed a few tips for improving yours as an effective marketing […]