Personal branding can be your game changer

How do you decide whose email messages you are going to read and respond to first in the morning and whose emails you going to send to the deleted items as unread? The answer lies in personal branding. The name of the email sender is every bit as important as a brand. It is a […]

The do’s and do nots of Facebook for Business

You might have decided that you would like to use Facebook to grow your customer base and your business. However, with all the information out there, wouldn’t it be nice to have a little pocket guide to show you how to use Facebook for your business? The following tips should help you: Do not: Leave […]

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. Personal branding is becoming increasingly important because modern audiences tend to trust individual people more than their organisation. Audiences are bombarded and so used to seeing advertising everywhere. The […]

Why do you need a Company Page on LinkedIn?

Whether you have several employees who have personal LinkedIn profiles or you are a self-employed, owner-driven business, a LinkedIn company page serves a number of very different functions, compared with your personal profile. South Africa has the largest number of LinkedIn accounts on the continent, and also the highest penetration (sum of all accounts/population) at […]

Grow your Business with Twitter

Can Twitter actually help my business or is it a complete waste of my valuable time? What is Twitter? “Twitter is instant messaging made available to the public.” Others call Twitter a micro-blogging platform. Data has revealed that each day 5 to 10 thousand new people join Twitter. Current estimates of total users are above […]

LinkedIn Can Help Boost Your Business

LinkedIn is easily the premier social networking site for businesses and business professionals. While Facebook and Twitter may get the lion’s share of popular attention, they simply do not offer the business building opportunities available with an active and well-crafted LinkedIn account. Many people fail to take full advantage of their LinkedIn profile to generate […]