Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]

Build your Brand by Educating your clients

“The best marketing tool you can add to your marketing mix is – education!” We all have subscribed to an expert’s newsletter, downloaded an interesting article or shared a tip that you have read with a friend. Education is the most effective and easiest way to build your brand! You might have heard it before, […]