Cutting your marketing budget during a recession is a bad idea!

Why you should rethink slashing your marketing budget during a recession It is understandable that professional service firms would want to cut or downgrade their marketing spend in difficult financial times. Most of the time these cuts are to protect short-term profitability in lieu of long-term strategy, but is this the right time to throw […]

The South African Digital Landscape: Why online perception management is important.

“The customers perception is your reality.” – Kate Zabriskie There is no denying that the world is transforming into a digital economy, making up more than 15% of the global GDP alone. Although digital transformation has been the buzzword since the 90’s and early 00’s, it has become the foundation of many businesses in recent […]