Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]

Difference between employee engagement and satisfaction

The term “employee engagement” has been around for some time. Executive coaches, consultants and HR managers have been telling us for years that employees must be more than satisfied. In addition to satisfaction, we’re told, we actually need to strive to make employees engaged. If you’re unsure of the distinction – that difference between satisfaction and […]

Have you been neglecting your internal branding?

Do all clients consistently get what they expect from your employees? Are their expectations exceeded or do you always barely meet them? The secret lies in internal marketing!  Over time marketing has become synonymous with external marketing – the marketing of the brand to your clients. While external marketing ‘makes the promise’ to the outside […]

Internal Marketing vs. External Marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to the success of a company. A harmonised effort within the company […]