The South African Digital Landscape: Why online perception management is important.
“The customers perception is your reality.” – Kate Zabriskie There is no denying that the world is transforming into a digital economy, making up more than 15% of the global GDP alone. Although digital transformation has been the buzzword since the 90’s and early 00’s, it has become the foundation of many businesses in recent […]
Having a complete client database is an effective marketing tool
Is your clients’ information currently hidden in lots of paper files, duplicated, incomplete or even outdated? Your client database is very important as it becomes the focus point for sales and marketing strategies. By having a complete database, it will become a helpful tool to enable you to not only identify client trends, but to […]
Build your Brand by Educating your clients
“The best marketing tool you can add to your marketing mix is – education!” We all have subscribed to an expert’s newsletter, downloaded an interesting article or shared a tip that you have read with a friend. Education is the most effective and easiest way to build your brand! You might have heard it before, […]
How small businesses are getting LinkedIn wrong
The social network can be a great place to promote a start-up. Here’s how to do it right. The social network is an inevitable part of online life for working professionals. But much of the advice on how to leverage it is targeted at big names. With that in mind, here are tips on how […]
Why is Internal Marketing Important?
In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they are a big part of your brand. It is important that each and every employee needs to understand the firm’s direction and vision and really believe and live the brand. […]
What is the purpose of your Company Profile?
No matter if you are only starting a business or have been around the block a few times, having a company profile is of utmost importance. You can see your company profile as the Curriculum Vitae of your business. Just like a Curriculum Vitae gives a brief account of a person’s education, qualifications, and previous […]